GRP 30: The Digital Master Company 30th Anniverary
Tavis Smiley Talks With Founders Larry Rosen and Dave Grusin
From its very start as an independent record label in 1982, Dave Grusin and Larry Rosen's GRP Records broke ground, both artistically and commercially. Known as the DIGITAL MASTER COMPANY, they were the first record company to adopt digital recording technology for all its releases, launch every release on CD world-wide, and one of the earliest to market itself as a lifestyle brand.
As musicians themselves, Grusin and Rosen proved quality playing and commercial appeal were not mutually exclusive, forging an innovative approach which saw GRP cater to a music loving upper demo audiophile audience that came to trust the label for its taste and aesthetic. All that can be heard on the two-CD set, GRP 30: The Digital Master Company 30th Anniversary, a 30 track volume that captures highlights of three decades on the cutting edge of contemporary jazz featuring many of the label s top artists.